Business Retention

Image Credit: Myrtle Avenue Brooklyn Partnership
Image Credit: Myrtle Avenue Brooklyn Partnership

Our efforts to assist existing Myrtle Avenue businesses focus on advocacy and liaising with city agencies and other organizations to the benefit of our merchants.  Each business is unique, and we work to provide or secure assistance that can address a variety of financial, legal and marketing needs.  Helping Myrtle Avenue businesses continue to thrive is at the core of our work, and we are proud that 60% of businesses that were operating in 1999, when we were founded, are still open.

We also consider it essential to preserve a vibrant, ‘home-grown and locally-owned‘ district. Many businesses on the Avenue are locally-owned and three out of five are owned by women or minorities.  You can find all of Myrtle Avenue’s locally owned businesses listed in the Shopping or Dining directories.

Our Strategy Includes:

  • Manage an e-mail listserv where merchants share information on safety and security issues, contractor recommendations, marketing opportunities, grants and more
  • Coordinate workshops on relevant merchant topics, including marketing on a shoestring, pro bono legal resources for small businesses and the pros and cons of using group purchasing companies
  • Comprehensive district marketing and promotion on our website and via social media networks
  • Develop a targeted strategy to support businesses impacted by construction of the Myrtle Plaza
  • Matching grants for storefront improvement
  • Connect merchants to local happenings and events to help boost foot traffic to the Avenue and positively affect merchants’ bottom lines (i.e. new student orientation and family weekend at Pratt Institute, Make Music New York)
  • Disseminate relevant new or changing policies on issues affecting small businesses
  • Respond to any Avenue emergencies due to acts of nature or other causes


We strongly encourage Myrtle Avenue businesses to contact us for a range of pro bono and other assistance that may be available to them. Below are a few resources that may be of interest to the wider small business community:

Information on Permits and Licenses and Business Planning:

Specifically for Existing Businesses:

Project Funders